MASTER KONG ICE TEA: CUBA CHAMPION VS NCAA CHAMPION_博睿体育|用体育创造更多价值
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    MASTER KONG ICE TEA: CUBA CHAMPION VS NCAA CHAMPION
    An unprecedented match between CUBA champion & NCAA champion 

    New spot:

    The highest level of basketball match between Chinese and American universities, 

    an unprecedented confrontation among CUBA winning team and the NCAA winning team.
    New suspense:
    Demystifying the rich training content of the Philadelphia 76ers 

    New face:
    Different from the past, the protagonist of this Sino-US confrontation was neither among professional athletes nor streetball players, but berween 2 college teams.

    Communication effect

    Master Kong Ice tea exclusively sponsored CUBA champion - Peking University - for their trip to America: 


    A brand event with lots of outputs on social media: 

    Brand exposure reached more than 348 million times and 904,000 + interactions


    The integration of different events has expanded the influence of the "Peking University basketball team trip to the United States" from the sports audience to the general public:

    1. Using the basketball brand to incite popular culture and achieve a wide range of communication:

    2. Activating purchase through a multi-event and full-scene marketing stratey: from Pilgrimage Tour, Summit Station to BBQ Party

    Master Kong represented China as another example of Sino-US cultural exchanges and strengthened its national brand image.




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