MULTI-SESSION OLYMPIC PARTNERS FOR ANTA_博睿体育|用体育创造更多价值
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    MULTI-SESSION OLYMPIC PARTNERS FOR ANTA
    Multi-session Olympic partners to help Anta spread its brand image

    Based on the Anta's statut as official partner of China Olympic Committee and the Award suit,

    we enrich the marketing theme of ANTA with the help of athlete stories and sportsmanship.

    1. Strengthen Anta's national brand image through ssociatiating continuously some Olympic event

    2. Turning the event "the release of Olympic Award suit" into a continuous and communicable topic

    3. Turning the interest of netizens in the Olympic Games into concern for Award suits and brands through the interaction on the social media. 

    Communication effect

    32.16 million view of #My award suit is for you # on Weibo

    Through the core message of “Anta to create the Award Suit”, the national brand of Anta is emphasized:
    Let consumers build a deep impression and strengthen the relationship between Anta and the Olympics.



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